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How To Increase Your Profit Through The "Backdoor"

Then, a few days later you get a refund request. The $97.00 is gone. And so is your smile.

Or, worse still, a month and a half later (after you've spent the $97.00) a chargeback hits you. Not only is the $97.00 gone, but you've also been zapped $20.00 in service fees.

Instead of making money, you're losing money.

Now, to be sure, that doesn't happen on EVERY single sale. If it did, we'd all be out of business. But, it does happen frequently, from 2-10% of the time depending upon your offer.

Regardless of how often it occurs, when it does, it takes money out of your pocket.

So much emphasis is placed on ways to "make money" that many people forget to focus on how to KEEP the money that you make.

In today's article (with part 2 coming later) we're going to talk about increasing your profit through the "backdoor" by identifying 10 ways to reduce refunds and chargebacks so you can make the most money possible from your internet business.

The best part is this: most of them take just a few minutes to implement and most of them don't cost a penny.

1. Be Accurate In Describing Your Product.

Probably the most common "legitimate" reason for a refund is when the product or service doesn't deliver what was described during the sales process. When you create advertisements and salesletters, it's important that you be accurate in describing your product.

This involves both...

"Avoiding hype" which creates unrealistic expectations that ultimately lead to disappointment with the order. Your advertising sets the tone for what "results" the customer feels they can accomplish. If your claims are found to be unreasonable (or downright false) then refunds will often follow.

"Correctly Define" the components of your product including its type (I.E. digital goods vs physical goods), its size (I.E. 20 pages vs 200 pages) its delivery (I.E. Immediately after order vs within 7 days) its required skills or knowledge (I.E. For beginners vs experienced) its exclusivity (I.E. Common knowledge vs your unique offering) its compabibility (I.E. PC only vs Mac users welcome) and its freshness (I.E. Updated for 2006 vs last year's news) to name a few.
Perhaps the easiest way to turn back refund requests is to be clear in what your product or service offers without raising false expectations.

2. Offer Several Unadvertised Bonuses.

After the sale has been completed, let the customer know that you'll be sending them 4 or 5 "unadvertised" bonuses over the next several weeks via email. You can even list what those bonuses are and their delivery schedule.

Example: In exactly 7 days you'll receive unadvertised bonus one, an 18-page report entitled "27 Ways to Attract Butterflies Year Round".

These unadvertised bonuses can be extra reports, articles, audio/video, interviews, tools, etc. The important thing to remember is that they should be related to the original purchase (I.E. an extension of the base product or service being offered) and should be desirable enough to add real value to the order.

I recommend that at least one of your bonuses be a "list" report with more than 20 entries (I.E. "27 Ways to Attract Butterflies Year Round", "Top 20 Shortcuts For Starting A Christian Bookstore" or "The 21 Best Homeschooling Time Savers"). When it's over twenty entries, it has a tremendous perceived value.

And that's the point here: add more value to the existing purchase. The more bang your customers get for their buck, the more likely they'll be satisfied and NOT request a refund.

3. Clearly State The Billing Name.

For most people selling goods online, their name or company name WILL NOT be the one listed on a customer's credit card invoice or checking account log. Generally, it will be a third party company such as CLICKBANK. Unfortunately, many vendors forget to tell the customer what the charge will appear listed as in their records.

What happens is this: A customer buys a product from Paula J. Brown. In a month or so, that customer gets their credit card statement in and sees "Clickbank / Keynetics" listed. They don't recall doing business with Clickbank / Keynetics and instead of investigating to see what it is, they either refute the charge to their credit card (resulting in a chargeback - ouch!) or they contact Clickbank and say "I don't recall ordering this - refund it now."

Either way, you're out of a sale.

Always make sure you clearly state what name the transaction will be listed under when the customer receives their statement. Do this on both your "thank you" page AND in your initial email message to your customer.

4. Be Specific In Your Guarantee.

There is a great debate on how to use guarantees. Some people argue that given a lengthy guarantee (I.E. 12 months or even lifetime) is the best option because it shows that you stand by your product and instills greater buying confidence in the customer. Bad news is, in six months when Christmas comes along and the customer needs some extra money to buy gifts, your guarantee comes to mind.

Other people argue that a shorter, limited guarantee (I.E. 30 days or "show that you've tried to use the product") is the preferred way to go simply because it gives less time for refund requests and generally attracts a more quality customer who is less likely to want their money back. Bad news is, if the customer isn't completely "wowed" with your product or service, they'll likely ask for a refund very quickly after their purchase to avoid missing out on the guarantee period. And if you attach too many strings to your guarantee (I.E. You must PROVE you've tried to use the product without success), you'll likely lose some sales.

Truth is, there is some truth to both options. And I'm not going to tell you which one is best for you. (Although, if you use someone like Clickbank, it takes the debate out - they REQUIRE a limited, 30-day guarantee period. If you process orders via a third-party, check for their specific terms on this).

But, at the bottom of the page, here's the conclusion that I've come to based on my own numbers: a longer, liberal guarantee works best overall. That is, while you will have a few boneheads that ask for a refund three years after they've purchased it, generally you have MORE sales (because they have greater "trust" in you based on your guarantee) and actually have LESS refunds (because people forget all about you and your product after a few weeks).

5. Create A Frequently Asked Questions Page.

Setup a special page with the 10-15 most frequently asked questions (along with detailed answers, of course and make note of this page in your initial follow-up message with your customer (You know, "Hey, thanks for your order...") AND on the order fulfillment page (I.E. "Download page").

Just a few of the things you'll want to include on this page are...

How to retrieve passwords
Tips for overcoming common errors
How to download materials
When "unadvertised" bonuses will arrive
How to track orders (If applicable)
Best way to contact you
How does this reduce refunds?

In a variety of ways, actually. Just one would be: considering the reliability (or lack thereof!) of email these days, you could miss a question from a customer altogether, resulting in frustration or a feeling of getting "scammed" which will result in a refund.

Not only will you reduce your refunds, but you'll also dramatically reduce your customer support. A surefire winner.

Of course, there are MANY other ways to increase your profit! Check out "The Upsell Report: 24 Ways To Get Your Customers To Spend More Money" by clicking here. You'll learn an amazing 24 different ideas for getting your customers to spend more money (sometimes 300-400 or 500% more!) Studies show as many as 1 in every 2 customers will automatically buy if you just offer one of these items.

About the Author

ABOUT THE AUTHOR: Internet marketer Gary Neame specializes in teaching real people how to successfully start, build, and grow their own profitable online businesses on small budgets. To get instant access to the step-by-step strategies, tools, and resources. visit:All About Internet Marketing Tips

Letters: Public and private pensions
Nowhere can the law of unintended consequences be more clearly shown than in the recent pensions debacles (public and private).
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World of Warcraft Guides - Fishing

You have chanced upon a page from my wow gold making guide where I have chronicled my trials at making gold - World of Warcraft gold! For this entry in my Journal, my thoughts are turned to that sedate of professions that we humans call 'Fishing' and which the Horde call Ka-Splash!

Visit Best Alliance Leveling Guide AND a Horde Leveling Guide

As a Mage in my early levels, I thought the secondary art of Fishing a complete waste of time. Why, in Blizzards name, would anyone want to stand idly by watching his bobber - well bob? So I put aside the idea of Fishing and continued my daily grind for experience, oblivious to the gold making strategies at the end of a hook and line.

Now listen closely friend, for I'm about to impart an important gold making tip: there's Warcraft gold to be made from the secondary profession of Fishing. For just a few copper coins you can purchase the skill of fishing from many a trainer throughout the land of Azeroth. You must then purchase a fishing pole.

Now a word in your ear, Friend, for here's a tip. Don't listen to those big girls the Elves, for when it comes to fishing, size surely does matter. The bigger your fishing pole the better as this will give you an advantage. Listen instead to the Horde in this matter. 'It takes a big one to catch a big one!' It's well known that the Horde like to catch really big fish which they use as an off-hand weapon.

Visit Best Alliance Leveling Guide AND a Horde Leveling Guide

So, fork out and buy a Strong Fishing Pole, as this will give you a fishing advantage. It also comes in handy for beating any Murloc over the head with, should one wander by and disturb your concentration.

Now the products of fishing are- well fish. But not always, for as your skill advances your chances of catching the odd loot locker increases along with other items of use and value. The fish can be eaten raw, but provide better sustenance if cooked, greatly adding to the health and stamina qualities of the food. The smoking of Sagefish for example provides the food with Mana. Any surplus cooked fish can be sold in the Auction House or used to feed your pet.

Now it's easy to level-up the fishing profession. Just find a body of water and cast your bobber. Within a few minutes you will have caught some fish and increased in level. With increasing experience, you will be able to fish more zones (higher zones require a higher skill in fishing) and catch a wider variety of fish. Many of these fish can be cooked (thus increasing your cooking skill) or eaten, and some are required as ingredients in alchemical recipes and thus in demand in the Auction House.

Visit Best Alliance Leveling Guide AND a Horde Leveling Guide

About the Author

Best World of Warcraft Guides

Warcraft Millionaire is one of the most popular WoW gold guides available on the internet. It is the system that has outsold and outshone all of its competitors ten fold. Warcraft Millionaire is a gold guide written by Brad Johnson. Out of all the WoW gold guides on the market Warcraft Millionaire definitely has a twist to it. Not only has the author decided to make a guide on how he makes massive amounts of gold in WoW but he is also the first player ever to reach 1,000,000g.

Nyhm's Warcraft Guides package contains best strategies for making WoW gold, speed leveling, profession leveling and PvP. Nyhm's guides will allow you to make over 250 gold per hour, level from 1 to 80 in less then 7 days, level professions lightning fast and become a PvP master killer. Package includes In-Game MapMod, updated for World of Warcraft Wrath of The Lich King, that serves for both leveling and gold mining.

Warcraft Wealth is a new gold guide for World of Warcraft. Wayne Williams wrote it based on his experiences as a gold seller. While I already have a couple of different gold guides, I figured I might as well take a look at this one too because I'm always looking for ways to get more gold. The guide itself is well put together and is very easy to follow. There is noobie section which shows some simple and effective ways to get gold straight away.

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